Designer Dogs by Petstock have well and truly stolen the show at this years Afterpay Australian Fashion Week. We can already see a paw-shaped dent in your bank balance (and ours). No judgement here.

Petstock partnered with prestigious Aussie labels, Romance Was Born, THE UPSIDE, and Double Rainbouu, unveiling an exclusive designer fashion line for dogs. The signature styles and unique prints of each designer will elevate your best furry friend’s style this winter. What’s more, there’s even matching human pieces, to make a fashion statement like no other.

Rebecca Ryles, Head of Private Label at Petstock, says: “As an Australian-owned brand, Petstock is thrilled to be partnering with other home-grown brands. Each brand has brought their signature designs to our new pet pieces, giving pet owners and their beloved dogs a fun, unique and creative way to express their own style while staying on trend.”

Not only will your four-legged companion look fabulous, but you’ll also contribute to a good cause. Twenty percent of all sales from this designer collection will be donated to The Petspiration Foundation. This registered charity organisation is dedicated to helping pets and people in need.

Designer Dogs at Romance Was Born

Romance Was Born’s Floral Super Puffer and Floral Bow Tie will make your pooch the star of the dog park. These bold yet chic pieces provide style, as well as extra comfort and warmth during the winter months. Anna Plunkett, Co-Founder and Creative Director of Romance Was Born, is excited! “This floral print is from our archival collection called ‘Dream On,’ inspired by 60’s psychedelic pop. We love the idea of translating it into dog clothes and accessories. It’s so fun and spirited.”

Anna Plunkett, Co-Founder and Creative Director of Romance Was Born
Anna Plunkett, Co-Founder and Creative Director of Romance Was Born

Designer dogs at THE UPSIDE

THE UPSIDE introduces a fun collection of canine athleisure wear and accessories. All pieces are designed for pups who lead an active, dynamic lifestyle. It’s the perfect fusion of fashion and functionality, catering to pooches with a penchant for style and performance.

Furthermore, each piece provides comfort and durability, and boasts prints on love-heart patterned puffer jackets to trendy leopard bomber jackets.

Ashlea Holdsworth, Head Designer at THE UPSIDE, was thrilled with the collaboration. “We believe in partnering with brands that extend on our mission of empowering people…in their pursuit for a joyful and healthy life. Our four-legged family members play a vital role in our wellbeing and in staying active. So it made sense to partner with Petstock on an Australian Fashion Week first.”

Ashlea Holdsworth, Head Designer at THE UPSIDE
Ashlea Holdsworth, Head Designer at THE UPSIDE

Double Rainbouu

Double Rainbouu’s Vibrant Collection is a delightful twist on the iconic Hawaiian shirt. The collection introduces a fun, fresh touch with its collar and lead, Glossy Possy Hawaiian Shirt, Bandana, and Bikini Kill Hoodie!

Mikey Nolan, Co-Founder and Creative Director of Double Rainbouu, says: “Needless to say the collab with Petstock was a no brainer. Get your pup beach, barbie or special occasion ready with our all-time best selling Glossy Possy shirt. The Palm logo hoodie, and lead and collar are also a must for anyone that wants a happy dog.”

Mikey Nolan, Co-Founder and Creative Director of Double Rainbouu
Mikey Nolan, Co-Founder and Creative Director of Double Rainbouu
Shonagh Walker is one of Australia's most prolific and respected lifestyle writers, covering everything from health and beauty to travel and entertainment. In her 30+ year career she has interviewed some of the world's most famous faces, covered stories from the lighthearted to the very serious, all with the aim of somehow helping her readers feel better about themselves, or arming them with information to enjoy life to the fullest. Shonagh is the recipient of several prestigious awards for her work. On the rare day she is not at her computer, she can be found walking her dogs or trying to improve her gardening skills.