Beauty Daily by Clarins reveals which 2023 forecasts are taking off on TikTok.
#1 COQUETTE BEAUTY
1.7 BILLION VIEWS
Coquette beauty is officially the leading emerging beauty trend of 2023. Defined by pinks, Lana Del Rey-style eyeliner, doe eyes and rosy cheeks, this trend is the epitome of hyper-feminine glamour.
#2 MICRO BEAUTY
1.1 BILLION VIEWS
Going short is in. From micro bangs to short manicures and bobs, we’re saying goodbye to long luscious locks and stiletto nails in 2023. With “short nail” Pinterest searches for this past Valentine’s Day alone increasing +2,500% from last year, the trend is also picking up on TikTok, says Beauty Daily.
#3 90’S GRUNGE MAKEUP
974 MILLION VIEWS
Nostalgic 90’s grunge makeup is making a resurgence, especially after the Netflix show Wednesday. Think smudged eyeliner, smokey eyes and burgundy lips.
#4 BUDGET BEAUTY
920 MILLION VIEWS
With the rising cost of living, TikTok users are seeking affordable beauty alternatives. From chemist beauty finds and refillable products, shoppers are looking for ways to save as much as they can this year.
313 MILLION VIEWS
This new trend is defined by not applying the same skincare products and allowing your skin to have “rest days”, explains Beauty Daily. Coined by dermatologist Whitney Bowe, MD, a New York City-based board-certified dermatologist, this method allows active ingredients time to work by alternating products strategically.
262 MILLION VIEWS
In 2023, we’re seeing a move away from anti- wrinkle injections towards other modalities that affect facial muscles and the formation of dynamic wrinkles. From LED face masks to facial toning devices, this emerging trend is gaining traction on TikTok.
95 MILLION VIEWS
“Skinstreaming” is a new term coined for skin minimalism. As the economy plummets and costs rise, beauty addicts are scaling back their beauty routines. Hashtags such as #minimalistskincare and #basicskincareroutine are gaining momentum on the app.
#8 UGLY BEAUTY
7 MILLION VIEWS
Whilst this isn’t one of the most prominent emerging trends on the list at the moment, it’s definitely one to watch, according to the Beauty Daily team. It’s defined by messy makeup and unconventional ‘unpretty’ beauty birthed by Gen-Z’s alliance with dressing for the female gaze (as opposed to the male gaze). With the hashtag “femalegaze” garnering 466.8M views, it’s only a matter of time before it starts to transcend into our makeup.
2.7 MILLION VIEWS
‘Skinflooding’ is a new simple hack to add a deeper level of moisture to the skin. Instead of drying your face after cleansing, you apply your products onto damp skin for extra hydration. A hydrating mist can also be used in between steps to lock in even more moisture.